Digital marketing has never been such a vital aspect of a company. This is what will help to drive new customers to your business as well as retain existing ones. It can showcase you as innovative, creative and an expert in your field, increasing your reach and your reputation. Yet while digital marketing is important, there are an increasing number of elements to this that many businesses just don’t have time for. Trying to juggle creating a digital marketing plan with a sales team and all the other aspects of running a company can feel like a complete minefield. This is why you might turn to hiring a digital marketing agency. This can be one of the best things you do for your company and can be both a time and cost-effective solution to helping you grow and flourish. Yet one of the biggest things businesses can make is hiring a low-quality digital marketing agency without realising it. Here we have put together a guide on how to avoid low-quality digital marketing agencies.
Reviews are a great indicator of how good quality a company is. Check out reviews that are both written by past customers as well as employees of the company. If they have reviews that seem fake or they have a lot of low rating reviews, it could mean they’re probably not legitimate or won’t provide the best service.
Social media is another great way to tell the legitimacy of a company. See if customers have tagged them in things on social media and if the company themselves are active in posting. This can help you to see if they’re legitimate and also provide an extra level of service to customers.
Pricing is another indicator of how good a digital marketing agency is. If their prices are too low and seem too good to be true, they probably are. Remember, you tend to get the service you pay for so if you pay a very low amount you won’t yield the results you’re hoping for. If they don’t have any pricing on their website or their pricing seems very different from their competitors, likely, they’re not running the most legitimate agency.
If an agency is high quality, they will be good at communicating and open about what they can deliver. They won’t over-promise and will be warm and friendly when speaking to you. Low-quality marketing agencies will be more likely to pressure you into purchasing their service and could have bad terms for things such as refunds or trial periods if you’re looking to sample their services or aren’t happy with the results.
These are just a few simple ways to help you recognise the signs of a low-quality marketing agency and how you can avoid them. To find a great marketing agency that can really help your business grow and thrive, get in touch with us at kickassonline.com
