Every business needs a website to showcase its products and services in today's digital world. However, having a website solely for having one is not enough. A website must be designed in a way that not only looks good but also increases conversions. Conversions refer to the number of website visitors who complete a desired action, such as purchasing or filling out a contact form. Here are five web design elements guaranteed to boost conversions.
A call-to-action is a prompt that encourages website visitors to take a particular action, such as "Buy Now," "Sign Up," or "Download." CTAs should be prominently displayed on the website and communicate the desired action. They should also be designed to make them stand out from the rest of the content on the page. Effective CTAs typically feature contrasting colours, eye-catching graphics, and persuasive language.
To optimise conversions, it is also essential to place CTAs in strategic locations throughout the website. For example, placing a CTA at the bottom of a blog post can encourage readers to sign up for a newsletter or explore related products. Similarly, placing a CTA on the checkout page can reduce cart abandonment and increase sales.
Responsive design refers to the capacity of a website to adapt to different screen sizes and devices. With the increasing popularity of mobile devices, websites need to be mobile-friendly. A website not optimised for mobile devices can result in a poor user experience, leading to lower conversions.
Responsive design not only ensures that a website is accessible on all devices but also improves load times and reduces bounce rates. A website that loads quickly and is easy to navigate is more likely to keep visitors engaged and encourage them to convert.
Social proof refers to the circumstance where people are likelier to take a particular action if they see others doing the same. In the context of a website, social proof can come in the form of customer reviews, testimonials, or social media shares.
Including social proof on a website can help build trust with potential customers and boost conversions. According to a study by BrightLocal, 72% of customers say that positive reviews make them trust a business more. Similarly, displaying the number of social media shares a product or page has received can create a sense of popularity and encourage visitors to take action.
Humans are visual creatures, and using high-quality visuals can significantly impact a website's conversion rates. Visual content such as images, videos, and infographics can convey information more effectively than text alone. They can also make a website more engaging and memorable.
When using visuals, it is essential to ensure they are high-quality and relevant to the content. Poor-quality images or generic stock photos can have the opposite effect and make a website appear unprofessional. Additionally, optimising your visuals for web use to ensure quick load times and a smooth user experience would be best.
A website's navigation refers to the menu or links that allow users to move between pages. A clear and easy-to-use navigation system is essential for keeping visitors engaged and encouraging them to explore the website further.
To optimise conversions, a website's navigation should be simple and intuitive. Visitors should be able to find what they are looking for quickly and easily. Additionally, it is essential to ensure the navigation is consistent throughout the website so visitors do not get confused or lost.
Web design is a critical component of a successful online business. Businesses can significantly increase their website's conversion rates by incorporating clear call-to-actions, responsive design, social proof, high-quality visuals, and simple navigation. As technology and consumer behaviour evolve, staying up-to-date with the latest web design movements and best practices is essential to remain competitive in the digital landscape.
If you're looking for the best web design for conversions, look no further than Kickass Online! Our experienced team of website designers will create a custom website tailored to your specific needs. Contact us today to get started on your next website design project!
