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Practical writing on websites, search and automation, for people who have to make the decision.
How to choose between Umbraco and WordPress for an institute, association or professional body. The questions that decide it, what each costs to run, and where each one goes wrong.
Read article: Umbraco or WordPress for a Professional Body? A Decision GuideA practical guide to writing a website tender brief for an institute, association or professional body, with a template you can copy and the questions suppliers wish you had answered.
Read article: How to Write a Website Tender Brief for a Membership OrganisationTwelve questions a membership body or professional firm should ask a web agency about security before signing, what a good answer sounds like, and the answers that should stop the conversation.
Read article: What to Ask an Agency About Security Before You SignGEO SEO means two different things: generative engine optimisation for AI answers, or geographic local SEO. How each works and which your business needs.
Read article: GEO SEO: Generative Engine Optimisation or Local SEO?Ten questions to ask before you hire an AI agency in the UK, what a good answer sounds like, and the red flags that should end the conversation.
Read article: How to Choose an AI Agency in the UK: 10 Questions to AskA practical method for measuring AI visibility across ChatGPT, Perplexity, Copilot and Google AI Overviews, with the four numbers worth reporting monthly.
Read article: How to Measure Your AI Search Visibilityllms.txt is a plain-text file that summarises your website for AI tools. What goes in it, who reads it, what it won't do, and how to add one in an hour.
Read article: What Is llms.txt, and Does Your Website Need One?How Google picks the sources for AI Overviews and AI Mode, and the practical steps that make your pages more likely to be cited, with a real example.
Read article: How to Appear in Google AI OverviewsHow ChatGPT decides which businesses to recommend, and seven practical steps to get your organisation named, described accurately and linked.
Read article: How to Get Your Business Recommended by ChatGPTAEO vs SEO explained. SEO ranks your page in the results; AEO makes it the quoted answer in AI Overviews, snippets and voice search. When you need each.
Read article: AEO vs SEO: What's the Difference, and Do You Need Both?GEO vs SEO compared side by side. Where generative engine optimisation and search engine optimisation overlap, where they differ, and what to do first.
Read article: GEO vs SEO: What Changes and What Stays the SameGEO, generative engine optimisation, is the work that gets your organisation named and recommended in answers from ChatGPT, Perplexity and Google AI.
Read article: What Is GEO? Generative Engine Optimisation ExplainedSend the brief and we reply the same day with a price and a date.
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